a) Opinion of using ICTs in Hospitality and tourism.

ICT is the driver of the new economy. New information and communication technologies have dramatically changed the way we live, learn, and work. Keeping up with the latest technology trends is essential for those operating in the hospitality industry, because the industry itself is extremely competitive. This means that those who fail to adapt can quickly find that they are being left behind by hotel and travel companies that have implemented new approaches and ideas. For example, in the picture above ICTs have penetrated hospitality management at a fast pace, integrating the hotel operations ,reshaping the marketing function, improving tools for marketing research and partnership building and enhancing customer service, while also providing strategic opportunities.

Pros: Provide large range of information in short time. Satisfy, improve the tourist service performance and quality and able to tailor the needs of customers accordingly.  Information transmitted at a faster rate.

Cons: People may gain entrance to a system hosted on the internet to gain access to any information that maybe confidential. Falsify information hence leading to misrepresentation and loss of customers. People working at hotels as managers, waiters, cooks and tour guides, lost their jobs to cut the cost and by utilising the internet.